I work for a major UK media agency on, amongst other things, a major car brand and a major radio station.

I’ve been in comms for 7 years, and in that time have worked on everything from Tesco to a German anti-baldness shampoo.

I’m a godless atheist, trapped in a world where it’s easier to get on Radio 4 if you are a vicar with a point of view about haircuts (“I look at these modern fringes, mmmhmm, and I think ‘what fringe did Jesus have?'”) than if you are a properly peer-reviewed scientist making a genuine contribution to global knowledge.  As Richard Dawkins said, ‘why should we listen to him, just because he has an imaginary friend?’

All of this means that, like a lot of others,  I look for causal reasons in human behaviour which are founded in principles shaped by our evolution.

Is it a co-incidence that Bronze Age villages and the average Facebook friend list are roughly the same size? It seems unlikely.

Basically, I’m interested in why people do the things they do.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: